Sample report. Names, links and quotes are changed; every number comes from a real report run on Nov 9, 2026.
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Competitor and social report
https://sample-dental.example/ · New York, NY · Nov 9, 2026
Overall
54 / 100
DYou rank #3 on the map; 1 competitor with fewer reviews rank above you.
| Section | Your score | Local average | Grade |
|---|---|---|---|
| Local search rankings | 46 | 76 (you -30) | D |
| Google Business Profile | 100 | 95 (you +5) | A |
| Reviews | 74 | 76 (you -2) | B |
| Website | 65 | 59 (you +6) | C |
| Organic search | 56 | 50 (you +6) | C |
| Social media | 13 | 22 (you -9) | F |
| AI search | 20 | 23 (you -2) | F |
| Patient demand | 61 | 36 (you +25) | C |
Where patients find you, and your competitors, on Google Maps.
In the Google local pack
No
Top 3 across the area
11%
3 x 3 points, 1 mi apart
Top 10 across the area
11%
Average rank
#19.0
Rank #1 to #3 is normal, #4 to #9 borderline, #10 and beyond out of range.
| Search | Sample Dental Group(you) | Competitor A | Competitor B | Competitor C | Competitor D |
|---|---|---|---|---|---|
| dentist | #3 | #1 | #2 | #4 | #5 |
| dental clinic | #6 | #1 | #4 | #2 | #3 |
| family dentist | #9 | #2 | #11 | 100+ | #14 |
The listing patients see on Google Maps and Search.
| Listing | Claimed | Main category | Photos | Posts, 90 days |
|---|---|---|---|---|
| Sample Dental Group(you) | Yes | Dentist | 64 | n/a |
| Competitor A | Yes | Dentist | 16 | n/a |
| Competitor B | Yes | Dentist | 92 | n/a |
| Competitor C | Yes | Cosmetic dentist | 379 | n/a |
| Competitor D | Yes | Dentist | 21 | n/a |
Rating, volume and how fast each practice answers.
Unanswered 1 to 3 star reviews
1
| Practice | Rating | Reviews | New, 90 days | Replies |
|---|---|---|---|---|
| Sample Dental Group(you) | 4.7 | 496 | 20 | 10% |
| Competitor A | 4.7 | 325 | 5 | 100% |
| Competitor B | 4.9 | 1,295 | 20 | 50% |
| Competitor C | 4.8 | 1,477 | 20 | 55% |
| Competitor D | 5.0 | 355 | 7 | 0% |
“Sample review: friendly staff, short wait, and everything”
“Sample review: friendly staff, short wait, and everything”
“Sample review: friendly staff, short wait, and everything”
If you collect 5 new reviews a month, using each competitor’s own recent pace.
Speed, search readiness and how easy it is to book, compared with competitors.
| Website | Mobile speed | Accessibility | SEO | Load (LCP) | Booking |
|---|---|---|---|---|---|
| Sample Dental Group(you) | 97 | 85 | 100 | 2.5 s | Found |
| Competitor A | 49 | 94 | 92 | 19.6 s | own form |
| Competitor B | 58 | 96 | 92 | 4.3 s | Found |
| Competitor C | 34 | 87 | 85 | 12.5 s | own form |
| Competitor D | 58 | 86 | 92 | 5.9 s | Found |
Fix: Put a clear Book or Request Appointment button in the header and the first screen.
Fix: Add a short inquiry form so visitors who will not call can still reach you.
Fix: If you offer virtual visits, say so on the homepage.
Fix: Add a short line with the 988 Suicide & Crisis Lifeline (call or text 988) to the footer or contact page.
Fix: Replace the PDF packet with a short online intake form that works on a phone.
Fix: Give each clinician a short bio and a headshot; a short intro video is a bonus.
Fix: Add MedicalClinic and Physician JSON-LD markup with your address, phone and hours.
Fix: Make the first headline say who you see, what you offer and where (or telehealth).
How many searches lead to each website, and which searches you are missing.
| Search | Position | Searches / month |
|---|---|---|
| sample dental group | #1 | 1,900 |
| sample new york | #1 | 260 |
| sample ny | #1 | 260 |
| new york ny 10004 | #1 | 90 |
| dentist in lower manhattan | #1 | 50 |
| dr sample dentist | #1 | 50 |
| sample dental group downtown dental services | #1 | 40 |
| dr sample | #1 | 30 |
| dentist sample | #2 | 4,400 |
| dental implants loose | #2 | 590 |
| Search | Searches / month | Who ranks |
|---|---|---|
| new york ny 10006 | 880 | Competitor B#10 |
| dental sample of new york | 390 | Competitor C#4 |
| dental group ny reviews | 90 | Competitor B#6 |
| sample ny | 40 | Competitor B#3 |
| sample near me | 20 | Competitor B#8 |
What each website says it offers and which insurers it accepts.
No overlap found.
Ads each practice is running right now on Facebook, Instagram and Google.
No Facebook page found for Competitor B, so Meta ads could not be checked
| Practice | Running Meta ads | Active ads | Longest running |
|---|---|---|---|
| Sample Dental Group(you) | No | 0 | n/a |
| Competitor A | No | 0 | n/a |
| Competitor C | No | 0 | n/a |
| Competitor D | No | 0 | n/a |
Whether ChatGPT, Perplexity and Google AI recommend you when patients ask.
ChatGPT: “Best dentist in New York, NY”
You are not namedSample AI answer: here are well-reviewed dental practices in New York, NY, based on ratings, patient reviews and range of services. Each entry has a short note on what it is known for, the insurance it accepts and how to book a first visit. Check current availability and reviews before choosing
Named instead: Competitor A
Perplexity: “Best dentist in New York, NY”
You are not namedSample AI answer: here are well-reviewed dental practices in New York, NY, based on ratings, patient reviews and range of services. Each entry has a short note on what it is known for, the insurance it accepts and how to book a first visit. Check current availability and reviews before choosing
Google AI: “Best dentist in New York, NY”
You are not namedSample AI answer: here are well-reviewed dental practices in New York, NY, based on ratings, patient reviews and range of services. Each entry has a short note on what it is known for, the insurance it accepts and how to book a first visit. Check current availability and reviews before choosing
Google AI Overview: not shown.
| Website | ChatGPT | Claude | Perplexity | llms.txt |
|---|---|---|---|---|
| Sample Dental Group(you) | Yes | Yes | Yes | No |
| Competitor A | No | No | Yes | No |
| Competitor B | Yes | Yes | Yes | Yes |
| Competitor C | Yes | Yes | Yes | No |
| Competitor D | Yes | Yes | Yes | Yes |
What people search for in New York,New York,United States.
Monthly searches
63,670
Across the tracked searches
Change vs last year
-33%
Traffic value held by competitors
$35,533
What it would cost as ads, per month
| Search | Searches / month | Cost per click | Competition |
|---|---|---|---|
| dentist | 49,500 | $11.06 | low |
| dental clinic | 9,900 | $4.99 | low |
| family dentist | 2,900 | $7.72 | low |
| dentist new york | 1,000 | $20.85 | medium |
| dental clinic new york | 260 | $14.65 | medium |
| family dentist new york | 110 | $6.80 | low |
Ordered by when to do it, then by impact.
List the insurance plans you accept
Medium impact8 insurance plans that nearby clinics list do not appear on your site.
Quick win
Add clinician bios with headshots
Medium impact0 of 15 clinicians on your bio page have a headshot.
Quick win
Reply to more of your reviews
Medium impactYou reply to 10% of the 20 newest Google reviews we read, not of all 496.
Quick win
Post at least once a week
Medium impactYou post 0 times a week on your busiest account.
Quick win
Make your homepage headline say who, what and where
Medium impactYour homepage headline covers 0 of 3 (who you treat, what you offer, where you are).
Quick win
Add short video to your posting mix
Medium impactNone of your recent posts are video.
Quick win
Replace PDF intake forms with an online form
High impactYour intake path is 1 PDF download and no online form, which is hard to complete on a phone.
Project
Close the review gap with the next clinic above you
Medium impactCompetitor B has 799 more reviews than you and adds 6.7 a month against your 6.7, so at this pace you never pass them.
Project
Win more of your service area on the map
High impactYou show in the top 3 in 11% of the map grid around your clinic, which leaves 8 cells to win.
Project
Get into the Google local pack
High impactYou are not in the local pack for "dentist"; it shows 3 other clinics.
Project
Get named by ChatGPT
High impactChatGPT did not name you for "Best dentist in New York, NY"; it named 1 nearby clinic.
Project
Target the searches your competitors rank for
Medium impact5 keywords where a nearby clinic ranks and you do not.
Project
One payment. Your own report, with your clinic and your real local competitors, delivered to your email.
Social media
Followers, posting pace and engagement on each platform.
No Instagram account found for Competitor B; No Facebook account found for Competitor B; No Instagram account found for Competitor D
Instagram checklist
Fix: Write one line in the bio with your specialty and your city.
Fix: Point the profile link at your online booking page.
Fix: Post at least weekly so the profile does not look inactive.
Facebook checklist
Fix: Point the profile link at your online booking page.
Fix: Post at least weekly so the profile does not look inactive.