Resources for clinic websites
Articles on how patients, Google and AI assistants find, trust and book clinics, and what to change on a clinic website.
Do AI Overviews Show Up When Patients Search for Your Clinic? How to Check Your Own "Near Me" Searches
A step-by-step method to check whether Google shows an AI Overview for your clinic's near me searches, what to record, and what Google's own documentation says.
AI Visibility Tools for Healthcare: What They Track, What They Cost, and What a Clinic Actually Needs
What AI visibility tools measure, why clinics need city and specialty prompts, how to compare engines, cadence and price, and what one clinic needs.
How Many Patients Search for Your Specialty? How to Estimate Local Search Demand With Public Tools
Estimate local search demand for your specialty with Keyword Planner, Google Trends, Search Console and Business Profile data, and know each tool's limits.
Good Faith Estimates and Your Practice Website: What Self-Pay Patients Must Be Told, and Where to Put the Notice
What 45 CFR 149.610 requires for uninsured and self-pay patients: deadlines, the website notice rule, where to place it, and what is still pending.
How Many Google Reviews Does a Medical Practice Need? Benchmark Against Your Local Map Pack, Not a National Average
There is no universal number. Benchmark your Google review count, rating and recency against your local map pack, and ask within Google's rules.
How to Use the Medicare Physician Fee Schedule Lookup for Psychotherapy Codes: Find Your Locality and Check the Math
Find your Medicare locality, look up 90834 or 90837 in the CMS PFS Look-up Tool, read facility vs non-facility and limiting charge, and check the math.
How Agencies Should Track and Report AI Visibility for Healthcare Clients: Prompt Panels, Engines and Month-to-Month Noise
How agencies can build a prompt panel for clinic clients, choose AI engines, handle answer variance, and report AI visibility in one chart and one table.
How to Build a Therapy Fees Page That Patients, Google and AI Assistants Can Read: What to List, What to Disclose, and What to Leave Out
How to build a therapy fees page: which prices and plans to list, the good faith estimate notice, what FAQ and structured data do, and wording to avoid.
Provider Directory Accuracy: What the No Surprises Act Requires, What Studies Found, and How a Practice Keeps Its Listings Right
What the No Surprises Act asks of health plans and of practices for provider directories, what a 2024 secret-shopper follow-up found, and a quarterly routine.
State Medicaid Behavioral Health Fee Schedules: Where to Find Them, How to Read Them, and How They Differ
Where states post Medicaid behavioral health fee schedules, the July 2026 federal rate-publication rule, and how six states differ, with primary sources.
Monthly SEO Reports for Healthcare Clients: What to Include Beyond Rankings (Providers, Reviews, AI Answers, Booking)
What a client-ready monthly SEO report for a clinic should show: calls, booking clicks, map visibility, reviews, provider data, AI answers and site health.
What Medicare Pays for Therapy in 2026: CPT 90791, 90832, 90834, 90837 and 90847, and How Practices Set Self-Pay Fees
CY2026 Medicare rates for 90791, 90832, 90834, 90837 and 90847 from CMS files, by locality and license, plus how practices set self-pay therapy fees.
Website Graders for Medical Practices: What Generic Graders Miss About Clinics, and What to Check Instead
Generic graders score speed, SEO, mobile and security. Here is what they miss on a clinic site, and how to check providers, booking, insurance and AI.
Insurance Reimbursement for Therapists: Allowed Amounts, Payer Contracts, Out-of-Network Claims, and How to Compare Carriers With Public Data
How carriers set allowed amounts for therapy, how in- and out-of-network payment works, and how to compare carriers with EOBs and Transparency in Coverage data.
How to Respond to Patient Reviews Without a HIPAA Violation: What OCR Enforcement Shows, With Reply Templates
What four HHS OCR enforcement actions over review replies show, a safe reply pattern, and templates for positive, clinical, billing, wait-time and fake reviews.
Guides
- Local SEO and Google Business Profile: How Google ranks clinics on the map, and what you control.
- AI search readiness: robots.txt, server-rendered pages and llms.txt for AI assistants.
- Website conversion and rebuilds: Booking, calls and cost information: fix the template or replace it.
- Public provider data: NPPES, the CMS Provider Data Catalog and HRSA, and what each proves.
- Methodology: the pass rule, borderline rule and source for all 20 checks.