AI visibility tools send a fixed set of prompts to assistants such as ChatGPT, Perplexity and Google's AI features, then record whether your brand is named or cited. For a clinic, the prompts must be local (specialty plus city or neighborhood). A single practice usually needs a small, well-chosen prompt panel checked on a regular schedule, not an enterprise platform.
Last verified: November 9, 2026.
What an AI visibility tool measures
Traditional rank trackers record where a URL appears for a keyword. AI visibility tools do something different: they ask an AI assistant a question, save the answer, and parse it. Most tools report some mix of:
Mentions: was your brand named in the answer?
Citations: did the answer link to or cite your website (or a page about you, such as a directory listing)?
Position or prominence: were you the first recommendation or the fifth?
Share of voice: across all tracked prompts, how often you are named compared with competitors.
Sentiment: whether the answer describes you favorably.
Sources: which domains the assistant relied on, which shows where to earn mentions.
Two things to understand before buying anything:
Answers vary. The same prompt can produce different answers on different days, from different locations or with small wording changes. A tool gives you a sample of answers, not a fixed "ranking." That is why the number of prompts, the number of engines and how often they are checked all matter.
Engines differ. ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Claude each retrieve and summarize differently. A tool that covers one engine tells you about that engine only.
Why clinics are different
Most AI visibility tools are built for software and consumer brands, where a useful prompt is "best project management tool for small teams." A clinic's patients ask local questions:
"Which pediatric dentists in Plano, Texas are good with anxious kids?"
"Dermatologist near Capitol Hill Seattle that takes Aetna"
"Urgent care open now in Midtown Atlanta"
"Is there a therapist in Boulder who does EMDR and offers telehealth?"
That changes what you need from a tool:
Location control. Prompts should name the city or neighborhood, and ideally the tool should run them from the right country and region. A national prompt panel tells a clinic very little.
Specialty and service phrasing. Track the way patients describe needs ("knee pain doctor," "IUD removal," "sports physical") as well as specialty names.
Insurance and logistics phrasing. "Takes Medicaid," "accepting new patients," "Saturday hours" and "speaks Spanish" are common qualifiers in clinic searches.
Small competitor sets. Your real competitors are the 3 to 10 clinics nearby, not national brands.
Medical-advice prompts are different. A prompt that asks for medical advice can produce a general health answer or a suggestion to see a professional rather than a list of named clinics. Keep your panel focused on finding and choosing a clinic, which is where a practice can realistically appear.
Evaluation criteria
Use these questions when comparing tools, including ours:
| Criterion | What to ask |
|---|---|
| Engines covered | Which assistants are included by default, and which cost extra? Does it include the engines your patients use? |
| Prompt control | Can you write your own prompts, including city and specialty? Is there a cap per plan? |
| Location | Can prompts be run for a specific country or region? Is there local tracking? |
| Cadence | Daily, weekly or monthly? More frequent checks smooth out answer-to-answer noise but cost more. |
| Citations and sources | Does it show which pages were cited, so you know where to fix information? |
| Competitors | Can you name your local competitors and see their share of voice? |
| Reporting | Exports, dashboards or scheduled reports for an owner, a board or a client? |
| Price per prompt | Divide the monthly price by prompts times engines times checks per month to compare plans fairly. |
Two published examples, with dated pricing
We list only tools whose pricing pages we read on November 9, 2026. Prices and features change often, so treat this as a snapshot and check the vendor's page before buying. Inclusion is not an endorsement.
| Tool | Entry plan (monthly billing) | Prompts on entry plan | Engines on entry plan | Tracking frequency | Notes from the vendor page |
|---|---|---|---|---|---|
| OtterlyAI | Lite, $29/month | 15 | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot | Daily | Claude, Google AI Mode and Gemini are paid add-ons. Standard is $189/month for 100 prompts; Premium $489/month for 400. Annual billing is discounted. Agency partner program listed. |
| Peec AI | Starter, $95/month | 50 | Choose 3 models (options include ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini) | Daily | Pro is $245/month for 150 prompts; Advanced $495/month for 350. Starter covers 1 country and 1 project. "Local GEO" is listed as included. Additional models are paid add-ons. |
Other categories you will find:
SEO suites with AI visibility add-ons. Several established SEO platforms now sell AI tracking as a module. Useful if you already pay for the suite; check whether prompts can be localized.
Enterprise platforms. Built for large brands with many products and markets, usually with custom pricing.
Single-check tools. Free or low-cost checks that ask one or a few questions once. Good for a first look, not for tracking change.
What a single clinic needs vs an agency with 20 clinics
A single-location practice typically needs:
15 to 30 prompts covering its main specialty, top services, city and one or two neighborhoods, plus a few insurance or access qualifiers.
Two or three engines that matter to its patients.
Weekly checks, or daily if the budget allows, with each month compared against the previous one.
A short list of local competitors.
A view of which sources the assistants cite, so the practice can fix its own website, Google Business Profile and directory listings.
Paying for hundreds of prompts usually means paying to track questions no local patient asks.
An agency or multi-site group needs the same per location, plus:
Separate projects or workspaces per client or location.
Prompt allocation across clients.
Exports or scheduled reports a client can read.
A clear method for explaining noise, so a client does not panic over one missing mention. Our planned guide to reporting AI visibility to healthcare clients covers prompt panels and month-to-month variation.
Before buying any tracker, fix the basics that make a clinic quotable: crawlable pages, plain-text facts (address, phone, services, insurers), named providers and a consistent Google Business Profile. Our AI search readiness checklist and guide to how AI assistants find clinics walk through them.
What ClinicStats offers
ClinicStats is a clinic website audit with AI checks built in, so it is narrower than a dedicated AI visibility platform. As of November 9, 2026:
Free scan. One of the 20 checks, "Named in an AI answer," asks ChatGPT with web search one sample prompt ("Which {specialty} clinics in {city}, {state} would you recommend?") and records whether your clinic or domain is named. It is a single sample, not a ranking. Other AI-ready checks look at whether AI crawlers are allowed in robots.txt, whether content is readable without JavaScript, whether an llms.txt file exists, and whether key facts are stated in plain text. The full rules are on the ClinicStats methodology page.
Live Ops ($49/month). Adds weekly tracking of 25 AI prompts across 3 engines (ChatGPT, Perplexity and Google AI Mode), along with weekly re-scans, daily uptime and booking-link checks, and a monthly Competitor & Social Report. Details are on the pricing page.
Agencies. For groups or agencies managing several sites, see ClinicStats for agencies.
At 25 prompts and 3 engines checked weekly, Live Ops sits at the small-panel end of the market, which matches what a single clinic typically needs. If you need daily checks, many countries or a large prompt panel, a dedicated platform is the better fit. If you want to see where you stand first, start with the free scan.